Personal Trainer Business Starter Kit

Is Your Personal Trainer Business Ready For 2014?

Get Instant Access to a Proven Personal Trainer Business Plan Template and Virtually Every Fitness Business Form And Marketing Tool

Dear Fitness Entrepreneur. How much time have you wasted trying to put together a business plan or the necessary tools and forms you need to run a successful fitness business? A week? A month? A year? If you’re like most fitness professionals, you’ve probably never even completed a business plan and you’ve just pieced together tools and forms wherever you could find them. You’re more interested in training clients, getting better at your craft and growing your business.

What if you could download a complete business plan template instantly along with virtually every form or tool you’ll ever need to run a successful fitness business? How much easier would it be to run your business? How much time would you save? Think about it. Developing and executing an effective business plan is vital to your success. Simply put, if you fail to plan, you plan to fail. And if you’re serious about running your business you need the proper tools to allow that to happen. It could take years to put together the proven tools that we’ve compiled here in the Personal Trainer Business Starter Kit. Ready to begin your career in personal training?

Comprehensive Business Plan

Writing a full, comprehensive, informative business plan is almost always necessary if you want to establish the vision and direction of your business for the long term. Of course, precisely because it is so crucial, it can also be an incredibly detailed, intensive process. However, the template included here will lay out how to create such a business plan step-by-step. It contains all of the information you will need: how to write an executive summary, outline your business objectives, create a mission statement, and establish your strategies for marketing, sales, personnel, and financial management.

Personal Trainer Business Plan Template

Business Start-Up Forms

12 Month Sales Forecast and Cash Flow Chart

One of the most important steps a business owner can take is to plan for the future. These forms allow you to take account of sales history so that you can predict how much revenue will be generated from future sales across all aspects of your personal training business. The Cash Flow Chart will help you ensure that you have enough funds on hand to cover monthly expenses.

Break Even Analysis

You cannot plan for business success if without first knowing how much revenue you need to generate to simply break even. This form will help you determine your fixed and variable monthly costs. From seeing these costs, you can figure out how much of your personal training services you must provide each month to surpass the break even level and move toward profitable returns.

Membership Pricing Calculator

Do you want to offer your personal training services at a price that is both reasonable for your customers and conducive to your own business success? Of course you do! This Pricing Calculator offers a comprehensive approach to pricing. It distinguishes between 3, 6, and 12 month commitments for individual training, small group training, large group training, and athletic development, suggesting optimal rates that will appeal to consumers.

Personal Trainer Pricing Generator

Pro Forma Template

With everything that goes into running a training business – accounting fees, insurance, supplies, website maintenance, and much more – it can be easy to miss something that belongs in your monthly revenue and expenditure ledger. This form simplifies the process by helping you easily track new and existing member numbers, monthly expenditures, and monthly cashflow into your business.

Consult and Assessment Forms

Assessment Check List

The initial assessment is where you’ll learn about your potential client and be able to wow them by understanding their unique needs. These forms will make sure you leave a great impression by never forgetting any of the steps in the assessment process. Make sure you collect all of the appropriate forms, take all of the important body measurements, perform each step in the assessment, and complete the sale and schedule their first workout sessions.

Initial Assessment Protocol and Scoring Sheet

You cannot create effective, personalized workout programs for your clients without first understanding their unique needs: posture, mobility, muscle imbalances, endurance, and other baseline measurements. These forms will give you instructions for taking such measurements and conducting the full initial consultation. In addition, you will receive the full scoring sheet to record all of your findings in one place.

Body Composition Measurements

Any trainer will tell you that the number you see on the scale is anything but a be-all end-all marker of fitness. These forms will allow you to measure girth and circumference of clients’ arms, waist, hips, thighs, chest, etc., as well as take skinfold measurements to determine body fat percentage. Track changes from initial assessment to later workout sessions.

Client Health Profile

Learn about your client’s current eating habits, activity levels, and past injury history. Discover what kinds of exercises keep your client engaged and active, and tailor their exercise program to their needs and interests. In addition, learn both your clients’ general and specific goals and what they hope to achieve by working with you.

Employee Manual and Guide

Employee Operations Manual

Establish your business culture by informing employees of your company’s mission and the expectations you have for your staff. Clearly outline ground rules for professional conduct, employee benefits, and more. Importantly, protect yourself legally by setting out fair employment practices and employee guidelines.

Company Operation Handbook

Employee Expectations Agreement

This agreement helps ensure that your staff is dedicated to fitting into your business culture and carrying out your core values on a daily basis. Set forth the standards to which you want to hold employees accountable.

Employee Recruitment Forms

As a personal training business owner, you might be reluctant to expand your staff out of fear that they won’t fit in with your business goals. These forms include a detailed Employment Application and Interview Questionnaire so that you can be sure that you’re recruiting the right type of people to help you run and grow your business.

Forms for Front Desk

Referral Program Forms

One skill many training business owners don’t initially grasp is the power of referrals. The best sales leads are not strangers who see your mass marketing efforts, but rather the friends and loved ones of the people whom you are already training. Learn how to use gift cards, free t-shirts, and other client rewards to bring in new customers.

Front Desk Forms

Simplify client management with these forms that make scheduling consultations, tracking sales leads, organizing workout sessions, and monitoring client feedback easier to do. These forms will also help you to keep tabs on cancellations and no shows, as well as providing a place to record your daily marketing efforts (referrals, upsells, etc.).

Managers Report

Every day you need to be active in pursuing new clients and retaining existing clients. Use these forms to track leads and take note of your individual daily marketing and sales efforts.

New Client Bonuses

Client Bonus # 1 Fat Loss Success System

Provide your clients with this fantastic bonus. This comprehensive guide will provide your clients with workout advice, meal plans, grocery shopping tips, foam rolling techniques, and information on supplements. This guide will also help teach your clients how to set achievable goals and chart their progress from initial assessment to final workout session.

Client Bonus #2 Interval Spreadsheet

Push your clients over the edge with interval training. This 8 week program comes with warm ups, cool downs, rep and set numbers, and rest time.

Client Bonus # 3 Training Journal

Help keep your clients accountable with these bonuses geared toward getting them to track their own performance. This bonus comes with hundreds of pages for your clients to chronicle their workout accomplishments, write down their daily goals, and keep notes on everything from how they feel on certain days to how many reps they were able to perform.

Program Design Templates

Exercise Selection Chart

Choose from hundreds of different exercises, including progressions, regressions, complexes, and combinations. This list of exercises includes exercises for each movement pattern and plane, each with a regression and 3 possible progressions. These exercises include total body moves, standard routines, and exercises geared toward explosiveness.

Client Injury and Modification Form

The last thing you want as a trainer is to do any harm to the people you’re training. This resource helps to ensure that this never happens by helping you keep track of your client’s injury concerns and what exercise modifications you need to use to help keep them safe and fit.

Workout Templates

Of course, no training business can truly prosper without great programming. These workout templates help make sure your clients are getting the best workouts you have to offer. These forms move from warm up templates, to starter routines, general conditioning programs, basic training phases, and metabolic boosters focused workouts.

Prospect Info and Membership Forms

Membership Agreement and Agreement of Culture and Policy

You want your gym’s members to feel like part of the team. These forms will help ensure that you accomplish that goal. These legally binding forms establishes your membership policies regarding scheduling, cancellations, payment, refunds, and more.

fitness client membership agreement

Adult Training Forms

Manage your adult clientele with these forms. Included is a checklist of activities so you can collect client info, confirm client appointments, conduct assessments properly, and follow up with clients consistently. Also included is a pricing chart offering different rates for 3, 6, and 12 month memberships.

Bootcamp Training Forms

Run your bootcamps effectively by following these thoroughly laid out bootcamp protocols. These forms will help you price bootcamp membership options and collect contact information and goals for your bootcamp members.

Athlete Training Forms

Manage your athlete population with these forms. Included is a checklist of activities so you can collect client info, confirm client appointments, conduct assessments properly, and follow up with your athletes consistently. Also included is a pricing chart offering different rates for 3, 6, and 12 month memberships.

And Much, Much More!

  • Grocery Store Tour and Nutrition System
  • Beginner Bootcamp Forms
  • Equipment and Spacing
  • Ten Second Abs
  • Exercise Progression
  • Bring a Buddy Referral System
  • Lead Generation and Marketing
  • Closing Client Sales Script

In addition to all of these invaluable forms that will help you run a successful fitness business, the Personal Trainer Business Starter Kit comes with many other tools that will help you conduct business operations smoothly and efficiently.

111 Fitness Business Forms Total!

These Forms Were Designed By Successful Fitness Business Owner Pat Rigby


Pat is the owner of some of the most successful brands in the fitness industry, including the International Youth Conditioning Association, The Fitness Consulting Group, Resistance Band Training and the two fastest growing training-based franchises in the world – Fitness Revolution and Athletic Revolution. He’s also the Best Selling Author of The Little Black Book Of Fitness Business Success.

Fully Customizable

The forms are fully customizable. Insert your company name or logo, add or delete sections, combine two of the forms into one, split one form into two, print them on your own letterhead. Make these forms fit your business identity and make them yours! The forms come in Microsoft Word’s .doc format or PDF format, which means you can edit them in Word, Google Docs (free!), OpenOffice (free!), or Pages if you’re on a Mac.


Also Included In Your Starter Kit

Live Personal Consulting

via email, Skype or telephone. If you ever have any questions don’t hesitate to contact us.

Discount On Future Launch Products

You’ll get up to 25% off future products (i.e. Bootcamp To Go, Muay Thai Kickboxing Instructor Training, Weapon X Initiative MMA Fitness Training) offered exclusively by Weapon X Performance Fitness.

Bonus #1 Bootcamp Business Training Videos

These step by step video training modules will point you in the right direction to running your first successful bootcamp program in 2013. You are getting 14 video training modules ranging from start up, selecting a location, pricing, marketing and more! Here is what you are getting instant access to.

  • Choosing A Profit Bootcamp Location
  • Foundational Operations
  • Creating Your Winning Bootcamp Brand
  • Scheduling and Pricing
  • Closing Sales
  • Public Speaking For Bootcamp
  • Facebook and Craigslist List Marketing
  • And More!


Bonus #2 Personalized Marketing & SEO Services

Mark My Words: the highest earning personal trainers have a strong understanding of sales, and marketing. We worked out a deal with our marketing firm, Inception SEO Marketing, they are going to let us include their beginner level SEO package to increase your online visibility and webpage traffic to increase your Return On Investment (ROI).

After all they did get us ranked to the top spots for competitive search terms in Google, Bing, and Yahoo.

Ready to see your website at the top spot?

Ready to see your website at the top spot?

Here is what you are getting:

Banner Advertisement Space

Display your (310 x 500 max) image URL on our website and fitness blogs sidebar to promote your business for 3-months.

Keyword Rich SEO Optimized Articles

Publish four (4) SEO optimized articles to promote your business in our Oussss Weekly section and fitness related blog to help search engines like Google,Yahoo, or Bing find you and it will be seen by our subscribers.

Link Building

Submit up to ten (10) URL links into Inception SEO Marketing’s linkbuilding network to strengthen the power of the links that you’ve already built, indexing those links, and giving you a faster, higher, and more stable ranking increase in Google, Yahoo, and Bing.

“Don’t Wish For A Better 2014!”

Most popular New Year's Resolutions

Most popular New Year’s Resolutions

A vast majority of people have a New Year’s Resolution to get into better shape, join a gym, or healthy lifestyle change. They need a trainer to help them achieve their goals. Now is the time to build your clientele list and follow through on your plan. Don’t wish for a better 2014. Get the proven plan and take action on it!

 Get Instant Access For Only $25

PayPal! - The secure way to buy online!

ORDER PROCESS NOTE: Personal Trainer Business Starter Kit is a downloadable digital product. As soon as your order is securely processed by PayPal, you will be emailed the passwords to download your purchase. You don’t need a PayPal account to order. PayPal accepts all major credit cards and prepaid gift cards.

NEED HELP? If you have any questions regarding the Personal Trainer Business Starter Kit feel free to contact me at I also love receiving emails about positive progress made toward goals.

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