Ever been to a social event where you had to be social. Of course you have, everybody has, and of course you’ve been asked the question ‘what do you do?’ If you are an opportunist you are not going to take that question likely. You wouldn’t just respond back by saying ‘I’m a personal trainer’, right? Of course you wouldn’t because you are an opportunist like you are suppose to be. You would respond back by giving them your elevator pitch.
What’s an elevator pitch?
Simply put if you were in an elevator with someone and they asked you what you do. Would you be able to explain it effectively in 20 seconds or less? That is your elevator pitch. The elevator pitch is a great way to network, gain interest, and possible clients.
The blueprint for your elevator pitch is to (1) describe the work that you do and (2) add your main benefit you give at the end.
All under 20 seconds! Get ready. Start practicing.
I want to give you a simple plan for you to grow your personal training business. Seven clear steps to have the business you want.But don’t mistake simple for easy or less effective. These 7 Steps, when combined, will quite literally change your business forever. Let’s get started.
Step One: Narrow Your Focus
The big mistake that a lot of personal training business owners make is trying to think about and capture the broadest possible audience for their business, trying to be too much to too many people. Read the rest of this entry
Here’s a quick tip for you guys. Keep your eyes open for situations that can create opportunities. The little known key is to get and maintain a positive attitude. Attitude allows you to see the possibilities when opportunity strikes because it often shows up in the form of adversity.
Question for you. How well do you spot opportunity?
Here is a quick tip for personal trainers to retain their clients and get free advertisement at the same time!
Tip: MAKE YOUR CLIENTS FEEL LIKE PART OF THE TEAM!
I give new clients personalize dog tags. One of the tags will have their name and cool information on it. While the other has my business contact information.
So I killed two things with one stone.
1. My clients are excited about the cool free personalize gift
2. Free marketing referrals because my contact information are on the dog tags.
I tell people constantly that when they are making changes to their eating habits they cannot view it as dieting. To have the mentality that the weight loss program that they are on is a diet will set them up for failure. When people think about dieting it becomes a temporary fix instead of a healthier lifestyle change. It can’t be seen as dieting it has to be a long-term commitment to the wellness of their body. Embarking on this journey can be tough especially when the world is designed against them.
By that statement ‘the world is designed against them’ it means that no matter where people go they are always being advertised with unhealthy food options. When the person is at home they are being advertised unhealthy food options through television commercials for fast food, desserts, and crazy diet fads. When they are driving down the street there is hardly any restaurant that serves food below 450 calories/meal.
The path to a healthier lifestyle starts at home. It starts with the food that is already in the pantry, refrigerator, and freezer. Most of the food in there will be tossed in the trash. It’s part of the simple ‘out of sight, out of mind’ principle if they don’t see the unhealthy food options they are less likely to crave them. That doesn’t mean hide the unhealthy foods away from yourself it has to be thrown away. Also throwing the unhealthy food away is a little symbolic of the person deciding to take control of their body and wanting to be better. Once the unhealthy food is trashed it is time to start buying the ‘real’ foods that will improve their life in the long run.
First of all the person needs to plan out 7 to 14 healthy breakfast, lunch, and dinner meals. They also need to make a list of varies healthy snacks. Healthy snacks are important to have because they are easily accessible and ready to eat. Then they can start to make their grocery list for the ingredients needed to make those meals. Doing it this ways makes life easier because the person is not tempted to eating something unhealthy at their house because everything at the house is healthy. Supplement the healthy food lifestyle with physical activity and they will be well on their way to achieving optimum fitness.
My martial arts instructor required his students to read Malcolm Gladwell’s best seller Outliers. A big portion of the book is dedicated to this theory that 10,000 hours of deliberate practice is required to reach ‘Expert Level’. Read the rest of this entry
Who wants to try the “52 Ways to Die” Workout?
Well come on down! Take a deck of cards and give it a good shuffle. The value of the cards are as followed: Face cards are 10, Aces are 11, numbered cards as valued. Once you are done shuffling (make sure it’s a good shuffle) put the cards face down somewhere and select your first card from the top. Read the rest of this entry
Hate to break it to you, but personal fitness training is more than giving clients fitness training. You have to be able to sell that fitness training to your prospective clients. Trust me I know how uncomfortable sells can be in the beginning, but you can overcome it by following these basic principles and strategies. Read the rest of this entry
I get asked by other trainers regularly about how to get more clients. I think for most of us it’s pretty obvious we just need to hear it from someone else to actually be motivated to do it. The easy thing to say is work hard and never stop promoting yourself. But that’s not enough for most, so here’s a breakdown of 7 things you can do. This goes for any trainer, gym trainers, private trainers, coaches, instructors etc. Read the rest of this entry