Whenever we are feeling down or lost we could use motivation from others to make us feel better and inspired. However just because you feel better doesn’t mean that the problem went away. You have to use that temporary surge of energy to act right away. Whether it be you writing down goals, identifying steps that need to be taken, or doing what needs to be done. You have to be productive and take action or else that motivation is wasted and you’re still standing still.
I want to give you a simple plan for you to grow your personal training business. Seven clear steps to have the business you want.But don’t mistake simple for easy or less effective. These 7 Steps, when combined, will quite literally change your business forever. Let’s get started.
Step One: Narrow Your Focus
The big mistake that a lot of personal training business owners make is trying to think about and capture the broadest possible audience for their business, trying to be too much to too many people. Read the rest of this entry
It is said that the average person will come to a decision slowly and change their mind very quickly, whereas top performers make decisions quickly and change their mind slowly.
Here is a quick marketing tip to get more fitness boot camp clients.
Take advantage of the current events and take advantage of all those popular obstacle course races i.e. Warrior Dash, Tough Mudder, Run For Your Lives. Read the rest of this entry
Hey folks October is Breast Cancer Awareness Month. Every day should be breast cancer awareness day in my opinion. So many women have lost the battle to breast cancer. As fitness and wellness coaches we must do our part to get involved in the community on this topic.
This is also an opportunity for you to acquire new clients. Host a fitness seminar, bootcamp session, kickboxing seminar, etc to help raise awareness for breast cancer. You don’t have to do just a women only style training session either. Everyone should be involved and better informed thanks to you. You better donate a portion of your earning to the cause because that’s just plain evil.
If you are new to the business and really want to get your feet wet this is the month to get started.
I love when people are giving away stuff for free so I can only imagine you are sharing my excitement. I’m giving you information that can help you get closer to running a success personal training business. Read the rest of this entry
As the old saying goes “Time flies when you are having fun”, hell time flies even if you aren’t having fun. It’s practically already October and it’s time for a self-evaluation.
Ask yourself these three questions:
1. Am I still on track to achieving my goals? Am I ahead of time, right on target, or falling short?
2. At any point have I deviated from my goal? If yes, why?
3. Have I been using my time efficiently? If not, why haven’t I?
Be honest with yourself as you answer these questions cause it’s the quickest way to seek out the problem and implement the solution.
Time Waits For Nobody So You Better Catch The Hell Up!
I tell people constantly that when they are making changes to their eating habits they cannot view it as dieting. To have the mentality that the weight loss program that they are on is a diet will set them up for failure. When people think about dieting it becomes a temporary fix instead of a healthier lifestyle change. It can’t be seen as dieting it has to be a long-term commitment to the wellness of their body. Embarking on this journey can be tough especially when the world is designed against them.
By that statement ‘the world is designed against them’ it means that no matter where people go they are always being advertised with unhealthy food options. When the person is at home they are being advertised unhealthy food options through television commercials for fast food, desserts, and crazy diet fads. When they are driving down the street there is hardly any restaurant that serves food below 450 calories/meal.
The path to a healthier lifestyle starts at home. It starts with the food that is already in the pantry, refrigerator, and freezer. Most of the food in there will be tossed in the trash. It’s part of the simple ‘out of sight, out of mind’ principle if they don’t see the unhealthy food options they are less likely to crave them. That doesn’t mean hide the unhealthy foods away from yourself it has to be thrown away. Also throwing the unhealthy food away is a little symbolic of the person deciding to take control of their body and wanting to be better. Once the unhealthy food is trashed it is time to start buying the ‘real’ foods that will improve their life in the long run.
First of all the person needs to plan out 7 to 14 healthy breakfast, lunch, and dinner meals. They also need to make a list of varies healthy snacks. Healthy snacks are important to have because they are easily accessible and ready to eat. Then they can start to make their grocery list for the ingredients needed to make those meals. Doing it this ways makes life easier because the person is not tempted to eating something unhealthy at their house because everything at the house is healthy. Supplement the healthy food lifestyle with physical activity and they will be well on their way to achieving optimum fitness.
This is an excerpt that I got from fitness mastermind Pat Rigsby. This is a strategy that I’ve always used but sometime it’s better for you to hear it from a more established source.
I have a simple exercise for you that I guarantee will make your business better if you use the information you get.
Here it is:
Go ask clients what makes you different.
By asking your clients what makes you stand out, you may uncover areas you’ve overlooked that are of real importance to the people you serve.
See – most fitness business owners all say the same thing and never really set themselves apart from the competition.
In fact – here’s a bonus exercise for you: Look at the website of your top competitor. What do THEY say makes THEM “different”?
I’ll bet it’s the same type of stuff that you have been saying (I hope not but it probably is.)
If so – how to prospective clients differentiate you from the rest?
Once you’ve gone and asked clients what makes you different you’ll have a pretty good idea.
Dedicated to Your Success,
Pat Rigsby – Fitness Business Owner/Consultant
Pat is the Co-Owner of some of the most successful brands in the fitness industry, including the International Youth Conditioning Association, The Fitness Consulting Group, Resistance Band Training and the two fastest growing training-based franchises in the world – Fitness Revolution and Athletic Revolution. He’s also the Best Selling Author of The Little Black Book Of Fitness Business Success.
Over the past few years he’s helped thousands of fitness professionals grow their businesses, make more money and enjoy more freedom.
P.S. If you have found value in this post you’ll definitely find value in our Personal Trainer Business Starter Kit. Everything you need to get started running your own fitness business today.
Train more clients without working more hours!
Personal training is an industry that most enter because they have a passion for helping others achieve their health and fitness goals. It is a profession that should be about passion for the work as much as it is about earning a living. Over time many trainers burn out from having to work too many hours or working with clients that they don’t connect with personally. This prospect can lead to the transformation of training from a passion into a job.
In the so called tough economy, an easy way to train more clients in the same amount of time in a given day is to abandon the 1 hour model. I know you are thinking, “Everyone needs to train at least an hour for results.” WRONG! Think about an average 1 hour session and how long a person actually trains. Read the rest of this entry